OUR STORY
SKIN CANCER & INSPIRATION
Sun protection has always been an important part of our lives. Having a family history of melanoma, skin cancer, and pre-cancerous skin removed, we have always had to remain vigilant about sun safety. Years of personal experience and endless research has inspired and paved the way for this passionate endeavor. Being outdoors year-round with sports, coaching, and outside activities, our family was always in search of the perfect sunscreen. Sensitive skin and allergic reactions make shopping for sunscreen much more challenging. In our view, sunscreen has to be safe, healthy, and free of harmful ingredients. This idea seems simple enough, but sadly, finding a good sunscreen brand that is safe and simple is difficult. Over 70% of sunscreen brands have active ingredients that contain harmful chemicals and/or they're full of extra ingredients, such as synthetic fragrances or unnecessary fillers. Since much of what we put on our skin (our largest organ!) is absorbed into our bodies and potentially our bloodstream, it's very important to read labels and understand exactly what type of ingredients are going on our skin. Since chemical sunscreens are not an option because of their toxicity to people and the environment, we focused on using only mineral-based sunscreens for our family. We found that many contained nano-sized particles that have been shown to have absorption concerns, strong fragrances that were overwhelming, and with many leaving a visible white coating on our skin, we were always left disappointed.
After trying countless natural options and still not being totally satisfied, we were inspired to develop our own safe and simple natural sunscreen formula. Our daily sunscreen is safe because of it contains only natural ingredients, it's simple to wear on your skin every day, and it's smart because it's eco-friendly. In addition, our sunscreen formula is a non-nano, organic zinc oxide that's chemical-free, fragrance-free, and cruelty-free. Plus, it's naturally tinted to enhance every skin tone and leaves your skin with a nice moisturizing glow. Best of all, it's completely safe and effective for all skin types as well as the environment.
Our brand is our promise, and we will always be committed to creating safe and simple UV protection solutions that are smart for you and the earth.
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We are a family-owned business located in Southern California that's dedicated to sun safety awareness
and creating safe & simple UV protection products that are perfect for everyone to use every day. Always enjoy the sun safely,
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